People Less Capable than You Are Ahead…

Not Because They’re Better,

… but Because Hidden Brain Friction Makes It Hard to Start and Stay Consistent with What You Know You Should Do.

When you start working on something meaningful, it feels very hard. Like you’re pushing a boulder uphill.

So what do you do?

You Try Productivity Tricks, But the Work Still Feels HARD.

You realize productivity techniques don’t make the work easier. They just remove distractions and act like a cheerleader pushing you forward.

The work still feels hard. And you still have to force yourself to do it.

So the question is:

How to Do the Work You Know You Should Do…

Without Forcing It…

… and Make the Meaningful Work Feel Energizing,

Not Draining?

Once you optimize your brain and work with it, not against it, the same work can feel much easier.

Don’t get me wrong. Some tasks will still be hard. But not the kind you hate and avoid.

They’ll be challenging in a good way. The kind you enjoy and that gives you energy, not drains it.

The Brain Formula That Makes You Actually

Want to Do the Work

Reward - Energy Cost - Subconscious Block = Desire to Start and Keep Going

If the number is below zero, you don’t want to work. At −10, it feels like pushing a huge boulder uphill. At −2, it’s lighter, but you still have to push yourself.

If the number is above zero, you don’t have to push yourself. The work starts pulling you in.

The higher the number, the stronger that pull. At +2, you want to work, but you’re not overly excited.

At +10, you can’t wait to start.

Keep reading, I’ll explain in a second what each variable of the equation means…

How the Same Work Went From Feeling Draining and

Needing Constant Push

To Something Eric Enjoys and Looks Forward To

Erik’s GOAL:

Post content online, build a personal brand & get clients from social media.

Erik’s PROBLEM:

Creating and posting content felt almost impossible and hard. Erik tried different productivity techniques, but nothing worked.

He would spend hours just to record a short video or write a short post.

Remember The Brain Formula We Talked About?

Reward - Energy Cost - Subconscious Block = Desire to Start and Keep Going

Subconscious Block in Erik’s Case

It pulls you back from doing the work, even when you know you should be doing it. Something in your mind keeps you stuck.

In Erik’s case, it was this: “People will judge me and laugh at me.”

No one actually did. Even though he knew no one actually did, he couldn’t get rid of the belief that it would happen.

It got stuck in his subconscious like a hidden force holding him back.

Subconscious Block = 6

Energy Cost in Erik’s Case

Energy cost is how much energy you need to put into the work.

The higher the number, the harder it feels.

In Erik’s case, it was this: Content had to be perfect, or people would laugh at him.

That took a lot of energy. That’s why even a simple Facebook post could take 1 to 2 hours, checking every single word.

Energy Cost = 4

Reward in Erik’s Case

Tried many different posting challenges, giving himself a reward, but hated the process.

Always quit. What he felt while doing the work felt like a punishment, not a reward.

Reward = 0

Even with many different productivity techniques, it felt like this:

0 (Reward) – 4 (Energy Cost)

– 6 (Block) = –10

Summary

Erik HATED the process. It felt hard, always needed to force himself to do the work.

[Keep in mind: That’s Erik’s case. Your brain is different, you might experience different challenges.]

How Is Erik Doing NOW (Change This Headline)

Now everything’s different.

Erik is actually looking forward to recording videos.

Something that used to feel like a grind now feels more like a hobby.

Which is kind of crazy when you think about it.

REWARD - ENERGY COST

- SUBCONSCIOUS BLOCK = DESIRE

Subconscious Block

First, we reduced that background fear of “people will judge me or laugh at me.”

It didn’t disappear completely, but it dropped from like a 6 to a 1.

That alone made a big difference.

Subconscious Block = From 6 to 1

Energy Cost

Then we fixed his breathing.

His brain gets more oxygen now, so the same work just doesn’t feel as heavy.

Also, once that fear went down, perfectionism stopped being such a big thing.

Before, it was draining a lot of energy, now it barely does.

Energy Cost = From 4 to 1

Reward

Because we adjusted how his extroverted brain works, he stopped creating alone and started doing it with people. And suddenly… with the combination of all of it, he actually enjoys it. Like a lot.

Because the real feeling of contributing just hits different.

You can’t fake that with an artificial reward.